Spring til indhold

Fashion & design

A large home market and an increased GDP/cap has made Poland attractive for many retail shops. The development is still unfolding and there are good opportunities for Danish companies to take part in the growth.

The Polish retail sector’s performance is strongly connected to the macro-economic situation. In the case of Poland, private consumption accounts for around 60% of the country’s nominal GDP. Whereas smaller CEE economies are highly dependent on foreign demand, Poland can rely more on its domestic demand, as it benefits from the biggest consumer base in the region. With 38 million inhabitants, Poland’s population is twice the size of Romania’s and larger than that of the next most populated CEE countries combined - namely the Czech Republic, Hungary, Bulgaria, Slovakia and Croatia.

Household consumption is thus a significant factor in Poland’s growth and has strongly supported the country’s resistance to the recession of recent years. Moreover, Poland was the only EU economy that recorded a positive growth rate in 2009, and have been able to hold this positive rate ever since.

The Polish market is housing most of the biggest retail chain stores such as Tesco and Carrefour. Furthermore, one of the key factors influencing the Polish retail market is undoubtedly the rapidly growing e-commerce sector, which affects consumer’s behaviour. Progressive technological development and changing consumer habits result in a growing number of online consumers.

"" Eksportrådet i Polen
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