Retail, Fashion and Design
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Polish consumers are turning attention to high-quality products in home decor sector. The demand for quality products in clothing and accessories has become the second largest product category in luxury goods with an expected annual growth of 4.6% until 2024.
Buying behaviour in fashion and design are expected to shift from physical stores to online shopping. Polish consumers have become aware of the accessibility and flexibility of e-commerce, which is expected to grow by 12% per year until 2025. In the fashion and design sector, this will lead to an increased focus on omnichannel commerce, where traditional stores are transformed into showrooms. A trend that has already become particular visible in the clothing, cosmetics and furniture industries. For Danish companies specialising in fashion and design and operating on digital platforms, Poland is an attractive market.
